Offers/Commerce Intelligence Engine
[ FOR E-COMMERCE + DTC ]Commerce Intelligence Engine

Your commerce stack has the data. It does not have the answer.

I connect the operational data across your business, encode the definitions your team trusts, and build an intelligence layer that continuously shows you what changed, what is likely driving it, and where to act.

$15K+Fixed fee after scope30–45 daysMonitor first
What changed?
Detect the signal
Why?
Test likely drivers
Where to act?
Prioritize the response
Question trace · governed
Evidence shown
Operator question
Does slower delivery increase customer churn?
01
Order placed
Shopify
02
Pick + pack
Warehouse / 3PL
03
Carrier handoff
Tracking events
04
Customer contact
Support platform
05
Review or refund
CX + finance
06
Reorder or churn
Subscriptions + orders
What the engine returns

The delivery threshold where behavior changes, the segments where the relationship persists, the operational step contributing most to the delay, and the evidence behind each conclusion.

[ THE PARADOX ]More data, less visibility

The most valuable insight usually lives between systems.

Shopify can show you the order. Your 3PL can show you the pick. The carrier can show you the delivery. Support can show you the complaint. Your subscription platform can show you the cancellation. None of them can reliably explain how those events affected one another.

One question · six evidence domains
Answering it requires the whole customer journey.
01
Order placed
Shopify
02
Pick + pack
Warehouse / 3PL
03
Carrier handoff
Tracking events
04
Customer contact
Support platform
05
Review or refund
CX + finance
06
Reorder or churn
Subscriptions + orders
[ SCALE CHANGES THE PROBLEM ]

At real order volume, anecdotes stop being evidence.

Looking up one delayed order is useful customer service. It is not operational intelligence. The engine analyzes the complete population continuously, so your team can find the threshold, segment, and operational cause that actually matter.

Thresholds

At what delivery duration does repeat purchase begin to fall?

Segments

Does the effect change by product, geography, carrier, or cohort?

Causes

Did the warehouse, the carrier, or a failed delivery create the delay?

Confounders

Could acquisition source, promotion, seasonality, or product mix explain it?

Validation

Does the relationship persist after relevant groups and time windows are compared?

Action

Which intervention is worth testing, who owns it, and how will the result be measured?

[ HOW IT WORKS ]Actual infrastructure, not a metaphor

From raw operational events to trusted business intelligence.

The interface is only the delivery mechanism. The product is the connected data, governed definitions, analytical workflows, AI explanations, monitoring, and action controls underneath it.

Continuous intelligence path
Raw events in. Governed decisions out.
Runs in your cloud
Source systems
Commerce
Shopify · BigCommerce · Adobe Commerce · WooCommerce
Fulfillment
ShipHero · 3PLs · Warehouse systems · Carrier APIs
Customer
Gorgias · Zendesk · Recharge · Reviews
Growth + finance
Meta · Google Ads · Klaviyo · ERP / accounting
Commerce intelligence engine
Connect
01

Orders, fulfillment, shipping, support, subscriptions, reviews, finance, marketing, and inventory.

Normalize
02

Resolve timestamps, products, customers, currencies, statuses, and source-specific language.

Define
03

Encode governed definitions for revenue, delivery time, response time, churn, refunds, and margin.

Analyze
04

Continuously test changes, segments, thresholds, relationships, risks, and opportunities.

Explain
05

Turn validated results into a clear narrative, supporting evidence, and focused hypotheses.

Activate
06

Deliver briefs, alerts, governed answers, human review, and approved operational actions.

AWS · Python · TypeScript · SQLModel gateway · evals · lineage
Ways your team receives it
Daily intelligence brief
Threshold + anomaly alerts
Executive operating view
Governed conversational analysis
Human-reviewed action workflows
[ TRUST MODEL ]

AI explains the signals. It does not invent the numbers.

Reliable intelligence comes from combining deterministic business logic with AI where language, synthesis, and flexible investigation create leverage.

Deterministic foundation

Computes the truth

  • Data ingestion + validation
  • Entity resolution
  • Metric calculation
  • Business definitions
  • Time-window comparisons
  • Statistical testing
  • Permissions + lineage
  • Monitoring + recovery
AI intelligence layer

Makes the truth usable

  • Summarizes meaningful change
  • Connects related findings
  • Explains complex relationships
  • Generates bounded hypotheses
  • Recommends follow-up analysis
  • Writes clear business narratives
  • Answers governed questions
  • Routes approved actions
[ WHAT YOUR TEAM RECEIVES ]

Intelligence delivered where the work already happens.

A dashboard can be part of the system. It is not the system. I design the delivery around how your executives and operators actually make decisions: briefs, alerts, governed analysis, and controlled workflows.

Daily intelligence brief

Important changes, likely drivers, impact, and next investigation.

Threshold alerts

A focused notification when a validated condition moves outside its operating range.

Executive reporting

Cross-functional dependencies and risks without the dashboard scavenger hunt.

Action workflows

Human-reviewed or approved automation when a known condition requires a response.

Illustrative daily intelligence brief
Source checks passed
Customer experience · needs review

First human response time increased this week.

The increase is concentrated in delivery-related contacts and appears more closely associated with higher order volume and carrier delays than with a broad decline in agent performance.

Two regions and one carrier account for a disproportionate share of the change. The relationship persists after first-time and returning customers are compared separately.

Recommended investigation

Review carrier performance in the affected regions, adjust temporary support coverage, and test whether current delivery messaging is setting accurate expectations.

Order volumeTicket reasonsCarrier eventsRegionCustomer cohort
[ WHERE THE ENGINE EARNS ITS KEEP ]

One engine, across the decisions that compound.

The starting question should be narrow enough to act on and valuable enough to matter. Once the foundation exists, each new question becomes faster to answer because the entities, definitions, and controls are reusable.

Fulfillment + retention

At what delivery duration does repeat purchase begin to decline?

  • Separate warehouse delay from carrier transit
  • Find thresholds by geography, product, and customer cohort
  • Identify the intervention window before a poor experience becomes churn
Support + experience

Is support slowing down, or is the operation creating more support demand?

  • Tie ticket reasons back to orders, delivery events, and products
  • Separate agent performance from upstream volume and operational failures
  • Find the recurring conditions that create avoidable contacts
Subscriptions + lifecycle

Which experiences reliably happen before a subscriber pauses or cancels?

  • Connect delayed shipments, substitutions, tickets, and failed deliveries
  • Compare first-order experience with long-term retention
  • Route high-risk cohorts into an approved recovery workflow
Margin + efficiency

Where is operational complexity quietly eroding contribution margin?

  • Include replacements, refunds, support demand, and shipping failure
  • Compare total carrier and product economics, not topline revenue alone
  • Find repeated manual work that is ready for controlled automation
[ BUILT FROM OPERATING EXPERIENCE ]

This offer was forged inside a real, high-volume DTC operation.

I designed, built, and continue to operate the underlying data + AI platform for a fast-growing commerce business. The same platform supports reporting, fulfillment, retention, customer experience, forecasting, creative intelligence, and operational monitoring.

50+
Serverless data + workflow components
100+
Version-controlled commerce tables
20+
Internal applications on the shared platform
Minutes
From operational change to monitored signal
What changed operationally
90 min → 10 min
Morning operating review
Days → seconds
Recurring cross-system reporting
Complaints → signals
Problems found by monitoring first
[ PRODUCTION TRUST ]

It starts in monitor mode. It earns the right to act.

I do not turn a new model loose on consequential workflows. We first compare its recommendations with real decisions, review misses, tighten the evidence, and define the conditions where it is allowed to write. Every applied action is labeled, traceable, and reversible.

Monitor first

Observe recommendations and failure modes before enabling writes.

Evidence attached

Every conclusion links back to the governed metrics and source records behind it.

Human approval

High-impact actions remain reviewable until the business explicitly changes the gate.

AI-applied label

Changes made with AI are clearly denoted for later inspection and audit.

Reversible actions

Applied changes retain enough context to inspect, correct, and roll back safely.

Operational monitoring

Freshness, quality, workflow health, cost, and failures are monitored continuously.

[ THE OFFER ]

Launch the engine. Then expand what it knows.

We begin with the decisions your current systems cannot support, not a predetermined tool list. The first engagement produces a working intelligence capability. Ongoing support keeps it reliable and turns the same foundation toward the next valuable question.

Engine Launch
$15K+
Fixed fee · 30–45 days

Scoped to the evidence required for the first decision.

The final fee depends on the question, source-system access, historical data, entity resolution, and how much foundation work is required. The scope and fixed fee are agreed before kickoff.

Foundation work is part of the scope. If the evidence layer needs to be built, the same production-grade capability offered separately in Data Foundation is bundled into the launch.
Not sure the first question or evidence is ready? Start with the Audit & Roadmap. Its fee credits in full toward an Engine Launch.
Phase 1 · fixed scope

Engine Launch

$15K+
Fixed fee · 30–45 days

Define the first high-value question, connect the necessary evidence, build the governed model, and deploy the first intelligence workflow into the way your team operates.

  • One commercially meaningful question with explicit acceptance criteria
  • Production connections for the evidence systems included in the agreed launch scope
  • A governed commerce model linking only the entities needed to answer it
  • Documented metric definitions, data-quality tests, and source traceability
  • One deployed monitor-first intelligence workflow
  • A scheduled intelligence brief, alert, or human-review experience
  • Supporting analysis views, monitoring, source code, and documentation
Milestones, access, scope, and fixed fee agreed before kickoff
Phase 2 · optional ongoing

Managed Intelligence

$7.5K–$15K/mo
Optional · month to month

Keep the engine healthy, improve the analyses, add source systems, and deploy new questions and action workflows as the operation changes.

Delivered through the Automation Partner engagement—the same ongoing build-and-run capacity, specialized around this engine.

  • Pipeline, freshness, quality, and cost monitoring
  • New system integrations and entity relationships
  • New metrics, analyses, and operational use cases
  • Prompt, model, and explanation evaluation
  • Executive intelligence reporting
  • Expansion from human review to controlled action
  • Incident response, documentation, and reliability work
The launch is yours whether or not you retain ongoing support
[ WHERE WE START ]

Start with the decision. Map the evidence.

The right first use case is valuable, feasible with the evidence available, and connected to an action someone can actually take.

Scope an Engine Launch
01

Identify priority decisions

Find the questions materially limiting growth, margin, retention, efficiency, or customer experience.

02

Map the evidence

Identify the systems, entities, events, history, and definitions required to answer them.

03

Assess readiness

Test access, data quality, ownership, consistency, and the ability to act on the result.

04

Build the minimum viable engine

Connect only what the first use cases need, then deploy a useful intelligence workflow.

05

Validate before expanding

Review results with the operators who know the business and improve the evidence before adding complexity.

Built for commerce businesses whose complexity has outgrown their reporting.

Strong fit
  • High order volume or meaningful repeat-purchase economics
  • Multiple commerce, fulfillment, support, and growth platforms
  • Root-cause analysis still takes days or depends on one analyst
  • Operational issues are often discovered through customer complaints
  • Existing dashboards show metrics but do not explain cross-system causes
  • Small improvements create meaningful financial or customer impact
Probably not yet
  • The business is too early to have stable systems or meaningful history
  • A single SaaS report already answers the important questions
  • There is no owner prepared to act on what the engine finds
  • The goal is a generic chatbot connected directly to raw production data
  • The team is unwilling to agree on business definitions or source ownership
  • The requirement is a one-week dashboard refresh rather than a durable capability
[ COMMON QUESTIONS ]

What this is—and what it is not.

If your question is more specific, send it directly.

Why can’t we just ask ChatGPT or Claude?

You can use an LLM after the necessary information is securely connected, cleaned, modeled, and governed. The model is the explanation and interaction layer; it is not the data foundation or the metric definition.

Is this just a data warehouse?

A warehouse or lake may be part of the architecture. The offer is the operating capability built on top: governed commerce entities, definitions, analysis, AI explanations, monitoring, and action workflows.

Can our current dashboards already do this?

Dashboards are good at predefined visibility. This engine focuses on cross-system relationships, continuous analysis, explanation, evidence, and routing the next investigation or action.

Does the engine prove causality?

It can identify changes, associations, segments, and statistically credible relationships. Strong causal conclusions may still require a controlled test or additional analytical methods. The engine makes that distinction explicit.

Will the AI make decisions automatically?

Only where you explicitly approve it. New use cases start in monitor mode. High-impact actions can remain human-reviewed permanently, while low-risk, well-understood actions can graduate to controlled writes.

Where does it run, and who owns it?

I build in infrastructure and repositories you control. Your data, definitions, source code, credentials, and operating history remain yours.

How is the launch priced?

Engine Launches are $15K+. The exact fixed fee depends on the first question, required source systems, historical data, access, entity resolution, and how much foundation work is needed. Scope and price are agreed before kickoff. Optional Managed Intelligence is delivered through Automation Partner at $7.5K–$15K per month.

[ THE FIRST STEP ]

Bring the question your current systems cannot answer.

In 30 minutes, we can map the decision, the evidence it requires, and whether a Commerce Intelligence Engine is the right way to solve it.

Your cloud Your definitions Commerce-specific